Why should you create marketing campaigns?

There are many reasons to create a marketing campaign, but two of the most common reasons are:

To increase sales

To boost brand awareness.

Sales campaign

In a sales campaign, a company aims to increase sales of a product or product group. To capture attention, the campaign’s main message often highlights a discount or offer:

Autumn Offer: 40% off all jackets

Crazy days – get £200 off with this discount code

The boss is on holiday! 3 for 2 on hair care products from this brand

Our colleague Ray finally figured out how to watch the football match in peace: We’re celebrating with 30% off all outdoor playsets!

The last example may be a bit specific, but this list shows that sales campaigns can come in many forms, and that the tone of voice can vary. This depends on the company running the campaign and the audience they’re trying to reach.

Brand awareness

An Awareness campaign is about introducing more potential customers to your brand. These campaigns can often run for several months, or even the entire year, with the goal of making your target audience aware of your presence and why you offer the best solution for them.

Like sales campaigns, an awareness campaign can take many forms, depending on where the company finds its target audience and what content resonates well with them.

Other reasons to have a marketing campaign

While sales campaigns and awareness campaigns are the most common types, there are many other reasons to have a marketing campaign.

Lead generation for B2B companies

In connection with a product launch

In connection with an event

In recruitment contexts

To increase customer engagement

To build brand trust

To establish authority

Retargeting campaigns

And more! The possibilities are many, and there are also many activities and methods that can be used to succeed with one. Let’s now take a closer look the various marketing activities that can be used in a marketing campaign.