What are marketing campaigns?

A marketing campaign is a collection of marketing activities carried out within a specific timeframe to achieve a desired outcome. Marketing campaigns are often centred around a single message, which is spread across multiple channels using different types of content.

The desired outcome could, for example, be to increase sales of a specific product or product group or to raise awareness of the business in general.

A marketing campaign typically lasts about 3 months, but it’s entirely possible to create campaigns that are shorter or longer.