Further marketing activities and methods
When planning a marketing campaign for your business, it’s important to know which channels and content types will capture the attention of your target audience. Here are some marketing activities you can consider.
Social media marketing
Social media marketing is an effective way to reach your target audience where they spend time. Social media is popular, and there’s likely one or more channels suited to reach your specific audience.
It’s smart to be active on social media organically, but you can also advertise on these channels when creating a digital campaign.
Email marketing
Including email marketing in your campaign can be beneficial. This involves reaching out to existing customers or people who have already shown interest in your business.
A professional email can be an effective tool to draw attention to a sale or increase awareness of your business.
Local marketing
Local marketing offers several ways to boost visibility in your business’s location. Local marketing involves ensuring your business is visible in its local environment.
Make sure your digital campaigns are seen locally and make it easy to find your store’s address on your website if you have a physical location.
You might also consider advertising in local newspapers or at busy bus stops, train stations, and shopping centres.
Influencer marketing
Influencer marketing means collaborating with a relevant personality known to your target audience to promote your product, service, or brand. This could involve highlighting a specific product over time or various items in a campaign.
Affiliate marketing
Affiliate marketing is like influencer marketing but works a bit differently. Affiliates independently refer your business to relevant people, earning a commission for each sale. You have more control over an influencer’s content, while affiliates choose their promotional methods.
In a campaign context, affiliates can be given discount codes or coupons to share with relevant audiences.
SMS marketing
With SMS marketing, sharp and short messages are key. Deliver the main message of your campaign in a way that entices the reader to click the link to your online shop or website.
Ads on Google
Google offers many options for creating a marketing campaign. With Google, you can create Display campaigns to show banners and animations on relevant websites; video campaigns displayed in targeted YouTube videos; and shopping campaigns that showcase products from your online store when users search for specific keywords.
Many Google campaigns are pay-per-click, meaning you only pay when someone clicks on your ad. These campaigns can be cost-effective and provide valuable insights into which ads, keywords, and landing pages perform well.
Combining the best channels and methods
When planning a marketing campaign, choose the channels to advertise on and the marketing methods you’ll use. You should also decide on the type of content for your ads and how to sharpen the message to attract attention and appeal to your target audience.
To organise all of this effectively, it’s useful to create a campaign plan. Next, we’ll look at how to make an effective campaign plan that increases your chances of successful marketing results.